Tag Archive | Body Image

Shit that Pissed Me Off – 8/29

Swimwear Company Massively Photoshops a Model’s Body and Gets Caught

I think we all get that standards of attractiveness/beauty are messed up in the fashion world.  Here, you can see how much work went into taking someone who looked fine and creating a lie about her body.

What is most upsetting is the company’s apology.  In essence they used the “everybody does it” argument.  They took down the photoshopped picture but they didn’t put up the original picture to replace it.

OMG!!  Look at her fail to swell swimwear because she's not thin enough!!!!

OMG!! Look at her fail to sell swimwear because she’s not thin enough!!!!

Then they admitted that they made the changes to sell a product.

Well that’s honest, I guess.  What they fail to recognize is the product they are selling when they do something like that.

They are no longer selling swimwear.  They are selling body image.  They are telling young women who look like Meghan Kausman that they aren’t thin enough to wear this product.  Their apology indicates that they are completely OK with that.

I know (and I hope most of us do) that advertising is inherently dishonest.  Fruit Loops have never been a healthy addition to a balanced breakfast.  Pick up trucks don’t have great gas mileage.  Ever.

Things are getting out of hand, though, when a size 8 is too fat to sell a swimsuit.

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