Worst marketing campaign ever.
Does anyone get the idea that pretending you are going to release nude pictures of someone is only slightly better than saying you are going to do it for real? Even If you follow your threat up with “ha-ha, we were just kidding! Those 4chan people are pretty awful, aren’t they?”
Well yeah. Some of them are.
You just defined yourself as more awful because you are pretending to be awful to show how awful you believe others to be. Which is just dumb.
In the meantime, you make Emma Watson, who had some really important things to say, feel vulnerable. Maybe you contacted her publicist to tell her that she shouldn’t worry and you didn’t really have nude pictures of Emma and even if you did, you weren’t going to post them because you were just sticking it to 4chan ha ha!
What did Rantic Marketing manage to do? They managed to make 4chan look really good. Talk about a complete failure.
PS: Do you really think that shutting down one bunch of assholes on the internet will get rid of assholes on the internet? How long have you been here????