Insider Reports Indicate Disney Marketers Didn’t Think Rey Would be Very Popular

Even though Rey was the lead in The Force Awakens, inside reports suggest that the prevailing opinion was that kids (specifically boys) wouldn’t be interested.  Also, apparently girls don’t play with action figures or some stupid shit like that.

They decided that what they really needed was a whole lot of Kylo Ren stuff.

Now don’t get me wrong – Kylo Ren is a great character.  I love his conflicted nature and his violent mood swings.  He is one of the most dangerous villains I think the Star Wars universe has ever created.

Yes, including Darth Vader.

But the heart of the film is Rey.  If you don’t have confidence that kids are going to identify with her and want toys that represent her, why the fuck are you making merchandise for the film?

Come with me! I hear there’s a sale on Kylo Ren merchandise!

I mean, if your expectation of the hero is that low, your expectation of the rest of the film has to be lower, doesn’t it?

What’s embarrassing is this conversation has been going on for years.  The public has been saying “we want toys featuring the women in these movies” and every time a new film comes out, the response seems to be “well, we didn’t know!”

When in realty, they just didn’t care.

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