Before I go on my traditional mini rant, let me begin by saying the head of Xbox games, who sponsored the party, and the head of Microsoft both came out saying, in effect, “holy shit was that a horrible decision and we feel like complete assholes and while we can’t actually say we are going to fire whoever put this party together, we are totally going to fire whoever put this party together.”
So I don’t want to pile too much abuse on a company that seems to recognize how stupid it was to host a women in gaming panel on the same day they hired some sexy Catholic schoolgirls to encourage gamer nerds to dance.
I will, however, heap abuse on whoever actually decided to hire the sexy Catholic schoolgirls.
Because what in the hell were they thinking? In a time when their industry is under heavy fire for not really giving a shit about women gamers, they decided it’d be a good time to blatantly not give a shit about women gamers.
They could have hired ripped dudes to dress up as Italian plumbers for a little gender balance and it still would have been a dumb PR move but probably wouldn’t have resulted in quite the uproar they are currently experiencing.
I realize the return on investment may have seemed lower given gaming is still very much a male dominated industry but when you are throwing thousands of dollars at a dance party for gamers, you may have already been making poor investment choices.
Maybe if it had been a Dance Dance Revolution party for gamers…
PS: After reading this article, I do think it’s important to address the dancers. They were doing a job for which they were hired. There is nothing wrong with that.
Worst marketing campaign ever.
Does anyone get the idea that pretending you are going to release nude pictures of someone is only slightly better than saying you are going to do it for real? Even If you follow your threat up with “ha-ha, we were just kidding! Those 4chan people are pretty awful, aren’t they?”
Well yeah. Some of them are.
You just defined yourself as more awful because you are pretending to be awful to show how awful you believe others to be. Which is just dumb.
In the meantime, you make Emma Watson, who had some really important things to say, feel vulnerable. Maybe you contacted her publicist to tell her that she shouldn’t worry and you didn’t really have nude pictures of Emma and even if you did, you weren’t going to post them because you were just sticking it to 4chan ha ha!
What did Rantic Marketing manage to do? They managed to make 4chan look really good. Talk about a complete failure.
PS: Do you really think that shutting down one bunch of assholes on the internet will get rid of assholes on the internet? How long have you been here????